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Why I Care, Personal Stories About Giving Back

People Magazine
  • 1 min read

Why I Care, Personal Stories About Giving Back

The OneRepublic singer, 42, matches sales of his MAD TASTY beverage line to provide clean water to those in need.  

After meeting Simon Konecki, founder of the nonprofit Drop4Drop, I was struck to learn a major cause of childhood mortality in developing countries is amoebic dysentery, a parasitic infection caused by dirty water. When I started MAD TASTY, my hemp-infused sparkling-water line in 2018, I knew this partnership was a no-brainer. I have two children, and when they were young, we worried about things like what stroller to buy. Meanwhile, millions of people are wondering, "Where can I get water that won't hurt my kids?"

When you pick up a can, it's like giving a person in need the equivalent of 12 ounces of clean water. We also just completed a well in The Gambia - our 10th in 2021 worldwide - that serves 1,200 people. This year the goal is 40 wells. Ultimately we want to start a domino effect of other beverage companies giving back in the same way.

- Reported by R.D.

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