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MEET DANIEL SENA OF MAD TASTY IN SANTA MONICA

MEET DANIEL SENA OF MAD TASTY IN SANTA MONICA

Today we’d like to introduce you to Daniel Sena.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.

In high school and college, I always wanted to be in the music industry, but never really knew how to get a foot in the door. So in college, I volunteered at the campus radio station, taught a class on cult rock n’ roll, etc. in the hopes that my resume would one day look appealing enough for a record label to give me a shot. My last summer at UC Berkeley, I was taking one more class before graduating, I saw a flyer posted on the community boards for an internship with Universal Music. I immediately called and was fortunate enough to get the internship. When I showed up for the first day, however, I saw that there were 20 other interns. Ugh. But I knew I had a foot in the door and that’s all I needed. So I said to myself: “I’m going to get here an hour before the first intern shows up and stays an hour after the last one leaves. Every day. Period.” And I did. So for six months, I interned while teaching math on weekends and weeknights to college bound high school students via the Princeton Review. The challenge at the time was Universal Music was going through a merger, so not only were they not hiring, but they were eliminating positions. There ended up being an opening at competitive company Sony Music and all of the Universal folks called them and said “you have to hire him” – something that almost never happens with competing companies. So I got my start at Sony Music in San Francisco.

 

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