MAD TASTY was born in Santa Monica in 2018 while I was searching for the ultimate functional and hydrating beverage.
I wanted to drink more water, but water is boring. I wanted an effective serving of hemp, but hemp extract can taste bitter. After much searching and research, my team and I cracked the code. We can now proudly say that no sparkling water tastes better, has less calories, or is more functional than MAD TASTY.
Behind the madness
First Bev is a private equity fund 100% focused on the beverage industry and houses stand out brands such as essentia water, Health-Ade Kombucha and Laws Whiskey House. Brand strategy is guided by a highly skilled beverage operator and finance team with over 200 years of leadership experience.
One of the world’s premiere record labels, Interscope has been moving culture since its inception in 1990. Boasting the world’s most diverse roster of artists, the Santa Monica based label has never been shy about championing sounds, product, or art that help shape the world we live in.
SōRSE™ Technology houses our MAD scientists who created the foundation of our product – a water-soluble, odorless, and tasteless emulsion. What’s that mean for you? It means you don’t have to worry about weird flavors or scents, and you’ll get the same amount of hemp extract from first sip to last.
When you hydrate,
For every 12 ounces of MAD TASTY sold, MAD TASTY donates 12 ounces of clean drinking water to people and places in need. Drop4Drop believes everyone, everywhere has the right to clean water, and MAD TASTY wants to help it achieve its mission to alleviate the world water crisis. Since 2006, over 1.3 million people have benefited from Drop4Drop clean water projects.
Find out more at www.drop4drop.org