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ABOUT US

MADE BY CREATIVE MINDS TO CREATIVELY ENHANCE CREATIVITY

ABOUT US

MADE BY CREATIVE MINDS TO CREATIVELY ENHANCE CREATIVITY

MAD TASTY was born in Santa Monica in 2018 while Grammy winning producer / singer / songwriter, Ryan Tedder was searching for the ultimate functional and hydrating beverage.

"I wanted to drink more water, but water is boring. I wanted an effective serving of hemp, but hemp extract can taste bitter. After much searching and research, my team and I cracked the code. We can now proudly say that no sparkling water tastes better, has less calories, or is more functional than MAD TASTY."

MAD TASTY

Behind the madness

I wouldn’t say I’m a wellness savant, but my interest around maximizing performance, clearing my mind, and hydrating my body led me down a wellness rabbit hole. My traditional daily beverage ritual consisted of a lot of coffee and not enough water…not a hydrating nor healthy combination.

In the last couple of years, I’ve been looking for something that drinks like water but isn’t boring and keeps my creative energy up. This search led me to hemp (which contains many naturally-occurring cannabinoids). I’ve had countless friends in the music industry and family members exclaiming the health benefits of cannabinoids with personal anecdotes on how it’s helped them with performance anxiety and kept their energy going all day. I was a skeptic but felt I needed to learn more. I started having conversations with wellness experts, nutritionists, and hemp industry veterans and experts.

These encounters made me realize that hemp is totally different than “weed” and isn’t a hallucinogen, so I started to add it into my regimen and felt the benefits myself! To take it one step further, I wanted to incorporate it into my beverage routine. That desire combined with my love of street art and social causes led me to CREATE MAD TASTY.

How did I accomplish this mad concoction?
Check out my collaborators

I wouldn’t say I’m a wellness savant, but my interest around maximizing performance, clearing my mind, and hydrating my body led me down a wellness rabbit hole. My traditional daily beverage ritual consisted of a lot of coffee and not enough water…not a hydrating nor healthy combination.

In the last couple of years, I’ve been looking for something that drinks like water but isn’t boring and keeps my creative energy up. This search led me to hemp (which contains many naturally-occurring cannabinoids). I’ve had countless friends in the music industry and family members exclaiming the health benefits of cannabinoids with personal anecdotes on how it’s helped them with performance anxiety and kept their energy going all day. I was a skeptic but felt I needed to learn more. I started having conversations with wellness experts, nutritionists, and hemp industry veterans and experts.

These encounters made me realize that hemp is totally different than “weed” and isn’t a hallucinogen, so I started to add it into my regimen and felt the benefits myself! To take it one step further, I wanted to incorporate it into my beverage routine. That desire combined with my love of street art and social causes led me to CREATE MAD TASTY.

How did I accomplish this mad concoction?
Check out my collaborators

Collaborators

FIRST BEV

First Bev is a private equity fund 100% focused on the beverage industry and houses stand out brands such as essentia water, Health-Ade Kombucha and Laws Whiskey House. Brand strategy is guided by a highly skilled beverage operator and finance team with over 200 years of leadership experience.

INTERSCOPE

One of the world’s premiere record labels, Interscope has been moving culture since its inception in 1990. Boasting the world’s most diverse roster of artists, the Santa Monica based label has never been shy about championing sounds, product, or art that help shape the world we live in.

SORSE

SōRSE™ Technology houses our MAD scientists who created the foundation of our product – a water-soluble, odorless, and tasteless emulsion. What’s that mean for you? It means you don’t have to worry about weird flavors or scents, and you’ll get the same amount of hemp extract from first sip to last.

When you hydrate,
you help

For every 12 ounces of MAD TASTY sold, MAD TASTY donates 12 ounces of clean drinking water to people and places in need. Drop4Drop believes everyone, everywhere has the right to clean water, and MAD TASTY wants to help it achieve its mission to alleviate the world water crisis. Since 2006, over 1.3 million people have benefited from Drop4Drop clean water projects.

Find out more at www.drop4drop.org

PEEP US @MADTASTY 

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