MAD TASTY was born in Santa Monica in 2018 while I was searching for the ULTIMATE functional and hydrating beverage. I wanted to drink more water, but water is boring. I wanted an effective dose of hemp extract (CBD), but hemp extract can taste bitter. After much searching and research, my team and I cracked the code. We can now proudly say that no sparkling water tastes better, has less calories, or is more functional than MAD TASTY.
BEHIND THE MADNESS
I wouldn’t say I’m a wellness savant, but my interest around maximizing performance, clearing my mind, and hydrating my body led me down a wellness rabbit hole. My traditional daily beverage ritual consisted of a lot of coffee and not enough water…not a hydrating nor healthy combination.
In the last couple of years, I’ve been looking for something that drinks like water but isn’t boring and keeps my creative energy up. This search led me to hemp extract, its main molecule being CBD. I’ve had countless friends in the music industry and family members exclaiming the health benefits of CBD with personal anecdotes on how it’s helped them with performance anxiety and kept their energy going all day. I was a skeptic but felt I needed to learn more. I started having conversations with wellness experts, nutritionists, and specifically, a family of brothers I went to high school with who happened to start what is now the #1 CBD / hemp extract company in the world.
These encounters made me realize that CBD is totally different than “weed” and isn’t a hallucinogen, so I started to add CBD into my regimen and felt the benefits myself! To take it one step further, I wanted to incorporate it into my beverage routine. That desire combined with my love of street art and social causes led me to MAD TASTY.
How did I accomplish this mad concoction? Check out my collaborators!
SoRSE™ Technology houses our MAD scientists who created the foundation of our product – a water-soluble, odorless and tasteless emulsion. What’s that mean for you? It means you don’t have to worry about weird flavors or scents, and you’ll get the same amount of hemp extract from your first sip to your last. In addition, SoRSE™ houses a stellar product development team led by a veteran product formulator with 20-years of experience at a very well-known coffee company. Their sorcery can be tasted in each of our cans!
First Bev is a private equity fund 100% focused on the beverage industry and houses stand out brands such as essentia water, Health-Ade Kombucha and Laws Whiskey House. Brand strategy is guided by a highly skilled team with over 200 years of leadership experience at Snapple, Voss Water, PepsiCo, The Charmer Sunbelt Group, Titos, Brown Forman, Wente Wines, New Belgium Brewing and more.
One of the world’s premiere record labels, Interscope has been moving culture since its inception in 1990. Boasting the world’s most diverse roster of artists, the Santa Monica based label has never been shy about championing sounds, product, or art that help shape the world we live in.